What to include in the email
The page address and the date shown at the top of the page make a question quick to place. A licence question travels best with the brand name and the register entry it was compared with. An offer figure travels best with the operator's promotion page and the date it was read.
A partnership enquiry needs the markets and the brand. A reply to a contact BettingHub Africa message comes from the same address within a few working days, and the email itself is the only thing kept. A correction that holds against its source goes onto the page with a new date, and the sender hears which line changed.